Title: AI SDR: Cold Email That Reaches the Inbox | Keres AI URL: https://www.keresai.com/agents/outbound Updated: 2026-10-12 Description: Sol runs cold outbound with deliverability set up first (SPF, DKIM, DMARC, warm-up), then personalized sequences, replies handled and meetings booked. Source: https://www.keresai.com/agents/outbound (HTML). This is a Markdown copy of the page's main content for AI agents and LLM tools. --- # Sol — the Outbound Worker. Cold outreach that reaches the inbox and books the meeting. For firms that need net-new pipeline rather than a better answer to the calls they already get. Sol, the outbound worker from Keres AI, does the deliverability work first — because sending is the easy half and landing is the half that gets skipped. - Stage Net-new pipeline ## How outbound runs Deliverability first, then sending. In that order, or the sending is wasted. 1. **Authenticate** SPF, DKIM and DMARC configured and verified on every sending domain before a single message goes out. 2. **Warm up** New domains and inboxes warmed on a ramp, not switched on at full volume the day they are bought. 3. **Build** A list you approve and a sequence written in your voice, personalized on something real rather than a merge field. 4. **Send** Volume ramped gradually, spread across inboxes, with list hygiene running continuously. 5. **Reply** Replies handled in thread, objections passed to you, and interested people booked onto your calendar. ## Deliverability, done before anything sends Cold email fails in the spam folder far more often than it fails on the message. Sol configures SPF, DKIM and DMARC on every sending domain, warms new inboxes on a ramp, keeps volume inside what the domain can carry, and cleans the list continuously — which is the difference between a campaign that lands and one that quietly does not. - SPF, DKIM and DMARC configured and verified per sending domain. - Inbox and domain warm-up on a ramp before real volume. - Volume spread across inboxes and increased gradually. - Continuous list hygiene: bounces, catch-alls and dead domains removed. ## Sequences and reply handling Sol writes personalized sequences on something real about the recipient rather than a first-name merge, sends them from your domains, and handles the replies in thread. Interested people get qualified and booked; objections and anything that needs judgement come to you with the whole conversation attached. ## Why we sell this last Most local firms get more out of June working the list they already own than out of cold outreach to strangers. Outbound is for firms that have already fixed the phone, already worked the database, and genuinely need net-new pipeline — so it lands on the Custom plan and we will tell you if you are not there yet. ## The outbound console The outbound console is where Sol’s lead library and campaign builder live: the prospects on a list, the sequence written for them and the replies that came back. The recording uses example prospect data, not a real campaign, and loads only when you press play. The lead library and campaign builder. Recording uses example prospect data. ## You don’t log into a dashboard. You get a text. Whatever Sol did overnight shows up in one message each morning, alongside which source produced the bookings and the single thing that needs a person. ## How does Sol work in your industry? Sol’s script, questions and integrations change by vertical. Keres AI builds for four groups of local businesses: home services, law firms, dental practices and med spas, and real estate agents. - **[Law firms](https://www.keresai.com/industries/law-firms)** Keres AI helps law firms sign more of the clients who call. - **[Home services](https://www.keresai.com/industries/home-services)** Keres AI gives home service contractors two things: Found, a website plus Google Business Profile and review management from $249 a month, and Remi, an AI receptionist that answers every call in two rings, 24/7, flags emergencies like no heat or a burst pipe, and books the job into ServiceTitan or Google Calendar. - **[Dental & med spa](https://www.keresai.com/industries/dental-med-spa)** Keres AI helps dental practices and med spas fill the schedule. - **[Real estate](https://www.keresai.com/industries/real-estate)** Keres AI is a Houston-based company that helps real estate agents and teams answer every listing call in two rings, 24/7. ## Sol, quoted to your volume. Sol is quoted to your sending volume on a 30-minute call, separately from Custom builds. Quoted to your volume, month-to-month, set up for you. Also on the team: Remi, Theo, June. [See how the six workers fit together](https://www.keresai.com/services), or [what changes the quote](https://www.keresai.com/pricing). ## Sol FAQ ### Will this get my domain blacklisted? Not if the setup is done properly, which is why the deliverability work happens before anything sends. Sol sends from separate domains from your main business domain, so your day-to-day email is never the thing at risk. Check any domain with the free [deliverability checker](https://www.keresai.com/tools/deliverability-checker), and read [inbox warmup](https://www.keresai.com/glossary/inbox-warmup) for why the ramp matters. ### What does it cost? Sol is quoted on the Custom plan. The number depends on sending volume, how many domains and inboxes are needed, and whether we are also managing the list. ### How long does setup take? Longer than the other agents, and deliberately so: domain and inbox warm-up takes two to four weeks before real volume. We would rather start slowly than burn your domains. ### Who handles the replies? Sol handles scheduling and qualification in thread. Anything that turns into a negotiation, a technical question, or an objection worth a human answer comes straight to you. See [what an AI SDR does](https://www.keresai.com/glossary/ai-sdr) and test a draft with the [spam score checker](https://www.keresai.com/tools/spam-score-checker). ### Should I buy this or June? Almost certainly June first. Reactivating people who already know your name converts better than cold outreach, and it costs less. Sol is for when that list is worked out. ### Is there a contract? No long-term contract. Month-to-month; cancel with 30 days’ written notice. Last updated October 12, 2026 · [Reviewed by the Keres AI team](https://www.keresai.com/editorial-policy)