Title: What Is Review Generation? Rules & Methods | Keres AI URL: https://www.keresai.com/glossary/review-generation Updated: 2026-10-12 Description: Review generation is asking every customer for an online review after the job. How it works, why review gating is not allowed, and what it costs. Source: https://www.keresai.com/glossary/review-generation (HTML). This is a Markdown copy of the page's main content for AI agents and LLM tools. --- # What is Review Generation? Review generation is the routine of asking every customer for an online review after the job, usually by text or email with a direct link to your Google Business Profile. Done properly, every customer gets the same request, whatever you think of how the job went. ## How does review generation work? 1. **Trigger on a finished job:** a completed work order, a closed matter or a finished visit. 2. **Send one short request** by text or email with a direct link to your Google review form. 3. **Send one reminder** if there is no reply, then stop. 4. **Reply to every review**, positive or negative, within a few days. 5. **Track your rating and review count** monthly, and follow up on problems customers raise. ## Review gating and the rules Review gating means asking customers how they feel first and sending only the happy ones to Google. Google’s review policy does not allow businesses to selectively solicit positive reviews or discourage negative ones, and it does not allow offering incentives for reviews. In the US, the FTC’s rule on consumer reviews and testimonials (16 CFR Part 465) bars fake reviews, incentives conditioned on a review expressing a particular sentiment, and suppressing negative reviews through threats, intimidation or false accusations. The safe pattern is simple: ask every customer the same way. ## Review generation vs reputation management Review generation brings in new reviews. Reputation management is broader: replying to reviews, flagging fake or policy-violating ones to Google, fixing the problems customers raise, and watching the trend. A steady flow of genuine reviews matters because Google says review count and score factor into local search ranking. See the [map pack](https://www.keresai.com/glossary/map-pack). ## What does review generation cost? Asking for reviews costs nothing but the habit, which is what usually breaks down in a busy week. Review software automates the request and is usually priced per location per month. In Keres AI’s Found, review generation is included, from $249 a month ($499 for law firms), month-to-month; the quote depends partly on how many review requests you send each month. See [pricing](https://www.keresai.com/pricing). ## How does Keres AI’s Found handle it? [Found](https://www.keresai.com/services/found) sends an automated review request after every job or matter, the same request to every customer. It drafts owner replies for your approval, passes any problem a customer reports to you so you can fix it, and gives you a monthly rating report. Nothing filters who receives the review link. See [Google Business Profile management](https://www.keresai.com/google-business-profile-management). See the service behind this concept ### Want to see Review Generation working in practice? See how Keres puts it to work for your vertical and workflow. ### [Google Business Profile](https://www.keresai.com/glossary/google-business-profile) A Google Business Profile is the free listing Google shows for a local business in Search and Maps. It holds your name, … ### [Map Pack (Local Pack)](https://www.keresai.com/glossary/map-pack) The map pack, also called the local pack, is the map and short list of businesses, usually three, that Google shows near… ### [Local Services Ads](https://www.keresai.com/glossary/local-services-ads) Local Services Ads are Google ads for local service businesses that often appear at the top of results for searches like… ### [NAP Consistency (Citations)](https://www.keresai.com/glossary/nap-consistency) NAP consistency means your business name, address and phone number appear the same way everywhere you are listed online:… [← Back to the full glossary](https://www.keresai.com/glossary) ## Review Generation — FAQ ### What is review gating? Review gating is screening customers first and asking only the satisfied ones to post a public review. Google’s policy does not allow selectively soliciting positive reviews, so every customer should get the same request. ### Can I offer a discount for a Google review? No. Google’s policy does not allow incentives for reviews, and the FTC rule (16 CFR Part 465) bars incentives conditioned on a review expressing a particular sentiment. ### When should I ask a customer for a review? Soon after the job is finished, while the experience is fresh, with a direct link so it takes the customer a minute. One reminder is enough. ### Should I reply to negative reviews? Yes. A calm, specific reply that offers to fix the problem shows future customers how you handle issues. Never threaten or pressure a reviewer to remove a review. Last updated October 12, 2026 · [Reviewed by the Keres AI team](https://www.keresai.com/editorial-policy)