Title: Roofing Storm-Lead Calculator | Keres AI URL: https://www.keresai.com/tools/roofing-storm-lead-calculator Updated: 2026-10-11 Description: Free roofing storm-lead calculator: enter storm-season calls, answer rate and job value to see the revenue lost when surge calls go unanswered. Source: https://www.keresai.com/tools/roofing-storm-lead-calculator (HTML). This is a Markdown copy of the page's main content for AI agents and LLM tools. --- # What are missed storm leads costing you? A hailstorm can generate a season of calls in hours — and the first roofer to answer usually wins the claim. See what an unanswered surge costs you. **Roofing storm-lead loss** = storm-season calls × missed-call rate × close rate × average job value. With the default inputs (300 calls in a storm month, a 60% answer rate, a 30% close rate and a $9,000 average job), the estimate is **$324,000 for that month**. The defaults and close rate are Keres AI assumptions; use your own numbers. You're losing $324,000 /mo ≈ $3,888,000 / yr if every month were a storm month Close rate (30%) is a Keres AI assumption for answered storm leads that become signed jobs. The second figure multiplies by 12; multiply the monthly result by your actual number of storm months instead. ## What does a typical example look like? A roofer that gets 300 calls in a storm month and answers 60% of them misses 120 calls (300 × 40%). If 30% of those callers would have signed, that is 36 lost jobs, and at a $9,000 average job the calculator shows **$324,000 for the month**. Storm seasons are rarely twelve months long: with three storm months like this one, the season figure would be about **$972,000**, not the ×12 line. ## How is the number calculated? Missed calls = storm-month calls × (100% − answer rate). Lost jobs = missed calls × close rate. Lost revenue for the month = lost jobs × average job value. Multiply by the number of storm months you actually have for a season figure. ## What assumptions are behind the number? - A 30% close rate from answered storm call to signed job. It is fixed in this calculator; scale the result by (your close rate ÷ 30%) to use your own. *Keres AI assumption.* - The default inputs (300 calls, 60% answer rate, $9,000 job) are example values, not industry averages. A repair-heavy business should enter a much lower job value. *Keres AI assumption.* - Every missed caller is counted as lost. Some call back, so treat the result as an upper estimate. *Keres AI assumption.* - The calculator’s second line multiplies by 12. Use your own number of storm months instead. *Keres AI assumption.* ## What should you do with this number? - **Use your busiest month.** Enter calls from your last storm surge, not your yearly average, because surges are when calls are missed. - **Plan surge coverage before the season.** Decide who answers when every line is busy, and how inspections get booked on the call. - **Compare the loss with the cost of coverage.** See [how much an AI receptionist costs](https://www.keresai.com/ai-receptionist-cost) and [Keres AI pricing](https://www.keresai.com/pricing). ## Calculator FAQ ### How do I estimate storm-season call volume? Use your call log from the last storm season and enter the busiest month rather than the average, because a surge is when calls are missed. If you are new to an area, start with a conservative number and update it after the first event. ### Why shouldn’t I use the yearly figure for roofing? The calculator multiplies the monthly result by 12, but storm demand is concentrated in a few months. Multiply the monthly figure by the number of storm months you actually have. ### How can roofers capture more storm leads? Make sure every call during a surge is answered and the inspection is booked on the call. Keres AI’s [AI receptionist for roofing](https://www.keresai.com/ai-receptionist-for-roofing) answers in two rings, 24/7, asks your intake questions about the damage, and texts back calls it couldn’t take within 60 seconds. ## Keep going [AI receptionist for roofing](https://www.keresai.com/ai-receptionist-for-roofing) · [Roofing lead-response benchmarks](https://www.keresai.com/benchmarks/roofing-lead-response) · [Lead response time](https://www.keresai.com/glossary/lead-response-time) · [All free tools](https://www.keresai.com/tools) Last updated October 11, 2026 · [Reviewed by the Keres AI team](https://www.keresai.com/editorial-policy)