Title: 24/7 Lead Capture & Qualification | Keres AI
URL: https://www.keresai.com/use-cases/lead-capture
Updated: 2026-10-12
Description: Keres captures and qualifies every inbound lead 24/7, asking your questions and routing real opportunities to your team while filtering the noise.
Source: https://www.keresai.com/use-cases/lead-capture (HTML). This is a Markdown copy of the page's main content for AI agents and LLM tools.

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# Capture and qualify every lead

Keres AI captures every inbound lead and qualifies it on the spot, 24/7. It asks the questions you define — service, location, urgency, budget — books the ones that fit, routes the rest, and logs everything to your CRM, so your team spends time on real opportunities instead of chasing voicemails.

## Why do paid leads get lost?

Leads are expensive to generate and easy to lose. Calls that go unanswered, get mis-qualified, or sit in a voicemail box overnight are marketing dollars poured down the drain.

## How does Keres AI handle lead capture and qualification?

### Answers and captures every inbound lead, 24/7

### Qualifies against your criteria — service, location, urgency, budget

### Books qualified leads and routes the rest to the right person

### Pushes every lead and call summary into your CRM automatically

## What changes for you?

- No lead lost to voicemail or slow follow-up
- Higher close rates from instant, consistent qualification
- A clean CRM with every lead captured and scored

## Which leads does Keres AI capture?

Remi answers phone calls in two rings, 24/7, and also handles website chat, your business text line and website form enquiries, so a lead that arrives by any of those routes gets the same questions and the same booking flow. Any caller Remi could not take gets a text back within 60 seconds, which keeps a hang-up from turning into a lost lead. Remi answers in English.

## What does a qualified lead look like when it reaches you?

You choose the questions on your first call: the service, the address or area, how urgent it is, and anything else that decides whether a job is worth taking. Remi asks them, books qualified callers into Google Calendar, HubSpot or ServiceTitan, and writes the answers to the booking, so nobody has to call back to ask again. Callers who do not fit are routed to the person you choose and logged, not dropped. Other tools connect through [Zapier](https://www.keresai.com/integrations/zapier).

## How fast does a lead need an answer?

Faster than most offices manage. The [lead response time](https://www.keresai.com/glossary/lead-response-time) entry summarizes the research, and the [lead response time calculator](https://www.keresai.com/tools/lead-response-time-calculator) shows what slow follow-up costs at your volume. A lead answered in two rings never has to wait for a callback.

## What does it cost?

Remi is one monthly rate with included minutes, then per minute, with no per-call fees, month-to-month. The rate is quoted to your call volume on a 30-minute call; see [pricing](https://www.keresai.com/pricing).

### [Overflow call handling](https://www.keresai.com/use-cases/overflow-call-handling)

Overflow call handling routes the calls your team can’t answer — because the lines are busy or staff are slammed — to a …

[← All use cases](https://www.keresai.com/use-cases)

## Lead capture & qualification — FAQ

### How does Keres qualify leads?

It asks the qualifying questions you configure, captures the answers, books qualified callers, and routes everything to your CRM.

### What is the cost of a missed lead?

Use our [missed-call calculator](https://www.keresai.com/tools/missed-call-calculator) to estimate the monthly revenue you lose to unanswered calls.

### Does it capture leads from my website too?

Yes. Remi also handles website chat, your business text line and website form enquiries, and asks those leads the same qualifying questions as callers.

Last updated October 12, 2026 · [Reviewed by the Keres AI team](https://www.keresai.com/editorial-policy)