Title: Maintenance-Plan Reactivation Workflow | Keres AI URL: https://www.keresai.com/use-cases/maintenance-plan-reactivation Updated: 2026-10-12 Description: Keres books seasonal tune-ups, captures membership renewals and re-engages lapsed maintenance-plan customers, turning reminders into booked visits. Source: https://www.keresai.com/use-cases/maintenance-plan-reactivation (HTML). This is a Markdown copy of the page's main content for AI agents and LLM tools. --- # Reactivate lapsed maintenance plans A maintenance-plan reactivation workflow keeps recurring revenue from slipping away. Keres AI answers every membership and tune-up call, books the seasonal visit on the spot, captures renewals, and re-engages customers whose plans have lapsed — so the maintenance agreements that stabilize your year actually get scheduled. ## What goes wrong without maintenance-plan reactivation? Maintenance plans are the most profitable, most predictable revenue a service business has — and the easiest to let lapse. When reminder calls go unanswered or renewals require phone tag, plans quietly expire and seasonal tune-ups never get booked. ## How does Keres AI handle maintenance-plan reactivation? ### Answers every membership, renewal, and tune-up call and books it during the conversation ### Captures plan details and schedules seasonal service on your calendar ### Re-engages lapsed plan customers and rebooks their next visit ### Logs renewals to HubSpot or ServiceTitan ## What changes for you? - More maintenance agreements renewed and tune-ups booked - Predictable recurring revenue protected season over season - Less manual chasing of renewals and reminders ## Which Keres AI workers run it? Two workers share the job. Remi, the AI receptionist, answers inbound tune-up and renewal calls in two rings, 24/7, and books the visit into ServiceTitan, HubSpot or Google Calendar during the call. [June, the reactivation worker](https://www.keresai.com/agents/reactivation), works your list of lapsed plan customers with a campaign you approve: you see the segment and the message before anything sends, and anyone who says no is not contacted again by that campaign. ## When should a reactivation campaign run? Before the season that fills your calendar on its own: spring for cooling tune-ups, early fall for heating. Booking maintenance visits into the slower weeks keeps techs busy and gets equipment checked before the first heat wave or cold snap. The [HVAC answering benchmarks](https://www.keresai.com/benchmarks/hvac-answering) and the [AI receptionist for HVAC](https://www.keresai.com/ai-receptionist-for-hvac) page cover what happens to calls once the season starts. ## What do you need to start? A list of past plan customers (an export from ServiceTitan or HubSpot works), the plan terms you want to offer, and your rules for who gets contacted. June is quoted to your list size and campaign volume, month-to-month, and a single campaign can be quoted on its own if you want to try one first. Ask on a [30-minute call](https://www.keresai.com/quote). ### [Lead capture & qualification](https://www.keresai.com/use-cases/lead-capture) Keres AI captures every inbound lead and qualifies it on the spot, 24/7. It asks the questions you define — service, loc… [← All use cases](https://www.keresai.com/use-cases) ## Maintenance-plan reactivation — FAQ ### Can Keres book seasonal maintenance visits? Yes — it answers the call, checks availability, and books the tune-up or seasonal service on your calendar, then sends a confirmation. ### Does it help win back lapsed members? Yes. Keres re-engages customers whose maintenance plans have lapsed, captures their details, and rebooks the next visit so recurring revenue is recovered. Last updated October 12, 2026 · [Reviewed by the Keres AI team](https://www.keresai.com/editorial-policy)