What is missed intake costing your firm?
A single missed new-client call can be thousands in lost case value handed to the firm that answered. See what your intake gap costs.
Legal intake loss = monthly new-client calls × missed-call rate × signed-client rate × average case value. With the default inputs (80 new-client calls a month, a 55% answer rate, a 20% signed-client rate and a $3,500 average case value), the estimate is $25,200 a month. The defaults and signed-client rate are Keres AI assumptions; use your own intake data.
What does a typical example look like?
A firm that gets 80 new-client calls a month and answers 55% of them misses 36 calls (80 × 45%). If 20% of those callers would have signed, that is 7.2 clients (the calculator shows 7), and at a $3,500 average case value it shows $25,200 a month, or $302,400 a year if every month looks the same.
How is the number calculated?
Missed calls = new-client calls × (100% − answer rate). Lost clients = missed calls × signed-client rate. Lost fees per month = lost clients × average case value. The yearly figure is the monthly figure × 12.
What assumptions are behind the number?
- A 20% signed-client rate on inquiries that would have been answered. It is fixed in this calculator; scale the result by (your rate ÷ 20%) to use your own. Keres AI assumption.
- Average case value means the fees your firm collects per signed matter, not the settlement or verdict amount. Keres AI assumption.
- The default inputs (80 calls, 55% answer rate, $3,500 case value) are example values, not industry averages. Keres AI assumption.
- Every missed caller is counted as lost. Some call back or leave a voicemail you return, so treat the result as an upper estimate. Keres AI assumption.
What should you do with this number?
- Count only prospective clients. Separate new-client calls from existing clients, courts and vendors in your intake log.
- Check when the misses happen. If they cluster after hours or during court time, that is the coverage to add first.
- Compare the loss with the cost of coverage. See how much an AI receptionist costs and Keres AI pricing.
Questions
Calculator FAQ
What should I enter as average case value?
Use the average fee your firm collects per signed matter of this type, not the settlement or verdict amount. If you handle several practice areas, run the calculator once per area.
How do I count new-client calls?
Count only calls from prospective clients, not existing clients, courts or vendors. Your intake log, or a tracking number per marketing channel, gives the cleanest count.
How can a law firm stop missing new-client calls?
Answer every inquiry live, including after hours, and book the consultation on the call. Keres AI’s AI receptionist for law firms answers in two rings, 24/7, asks your intake questions, and escalates to a person by your rules.
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