Benchmarks

Benchmarks for businesses that live on the phone

Keres AI’s estimates for service businesses: how many calls HVAC companies, roofers, dental practices and law firms miss, how fast leads must be answered, and what missed calls cost. Each page says how its numbers were put together and links primary research where it exists. Start with missed-call statistics; for prices, see what an AI receptionist costs.

These benchmarks are Keres AI working assumptions on call answering, lead response and conversion for service businesses, not measured data, and each page shows the reasoning behind every range. The lead-response figures come from published research (Harvard Business Review, 2011, and the Lead Response Management study), which each page links. Use the ranges as directional context, then run your own numbers with the missed-call calculator.

How to read them: a range such as 30–45% is a typical spread, not a promise about your business. Your own missed-call rate is the number that matters, and most phone systems can report it. If yours is near the top of a range, start with after-hours and overflow coverage; if it is low but leads still go cold, look at lead response time instead.

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