Keres AI glossary · Email Deliverability

What is DMARC?

DMARC (Domain-based Message Authentication, Reporting & Conformance) is a DNS policy that builds on SPF and DKIM. It tells receiving servers what to do with mail that fails authentication — monitor, quarantine, or reject — and sends you reports on who is sending email using your domain, protecting you from spoofing and improving inbox placement.

DMARC policies explained

A DMARC record sets a policy of none (monitor only), quarantine (send to spam), or reject (block). Most senders start at none to gather reports, then tighten to quarantine or reject once SPF and DKIM are aligned. Look up your current policy with the deliverability checker.

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Questions

DMARC — FAQ

Do I need DMARC to send cold email?

Increasingly, yes — major providers like Google and Yahoo now require SPF, DKIM, and DMARC for bulk senders, and proper DMARC improves trust and inbox placement.

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