Keres AI glossary · Email Deliverability

What is SPF?

SPF (Sender Policy Framework) is a DNS record that specifies which mail servers are authorized to send email on behalf of your domain. When a receiving server gets your message, it checks the sending server against your SPF record to help verify the mail is legitimate — a core defense against spoofing and a key factor in deliverability.

How does SPF work?

You publish a TXT record in DNS listing approved senders. Receiving servers compare the message’s sending IP against that list and pass or fail SPF accordingly. SPF works best alongside DKIM and DMARC. Check your record with the deliverability checker.

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Questions

SPF — FAQ

Is SPF enough on its own?

No. SPF is necessary but not sufficient — you also need DKIM and DMARC for full authentication and the best deliverability.

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