Google Business Profile management: what it includes and what it costs

What does weekly Google Business Profile management involve?

• Set-up and optimization, once: primary and secondary categories, the services you offer, service area or address, hours, photos, and verification.
• Weekly posts: offers, seasonal reminders and recent work, so the profile shows activity.
• Photo updates: real jobs and real staff, not stock images.
• Review replies: a response to every review, positive or negative, drafted for your approval.
• Spam-listing reports: reporting fake or duplicate listings that take your map position to Google, which decides whether to remove them.
• Monthly insights: searches, calls, direction requests and which keywords found you.
• Consistent listings: the same name, address and phone on Apple, Bing, Yelp, Nextdoor, Angi and your trade directories, so Google trusts the profile.

What has Google retired?

Two features many guides still mention are gone. Business Profile chat ended on July 31, 2024, and Google removed the Questions & Answers section from Business Profiles in late 2025. A management plan that still bills for chat or Q&A is out of date; the time is better spent on reviews, photos and accurate services.

DIY, software, or done-for-you?

• Do it yourself: free apart from your time. Works if you will actually post weekly and reply to every review.
• Software: a monthly fee per location for scheduling posts, tracking map rankings and drafting review replies. You still do the work.
• Done-for-you: someone else does the weekly work. Compare on what is included (posts, photos, review replies, listings, reporting), whether the website is included, and the contract terms.

For named options in each category with their published prices, see the best Google Business Profile management services compared.

How much does Google Business Profile management cost with Keres AI?

Found includes weekly profile management, a conversion website with hosting and care, a review request after every job, and consistent listings, from $249 a month ($499 for law firms because legal directories and review rules differ). There is no build fee at the base tier and no contract. The quote rises with the number of locations and if you add AI search visibility or Local Services Ads set-up.

How do reviews fit in?

Reviews are the part of the profile you can move fastest. Found asks every customer for a review after each completed job, drafts owner replies for your approval, and flags anyone who reports a problem to you directly so you can fix it. Every customer gets the same request; Google does not allow review gating.

Where does the AI receptionist come in?

A better profile produces more calls. Remi, Keres AI’s AI receptionist, can answer them in two rings and book the appointment, but Found is sold on its own; you can keep answering your own phone.