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What is slow response costing you?

Speed to lead decides the job. See the estimated revenue you can recover by responding to every inbound lead in under five minutes.

Speed to lead is one of the strongest predictors of conversion: responding within five minutes makes a lead far more likely to qualify than waiting even 30 minutes, and the first business to respond usually wins. This calculator estimates the revenue you can recover by closing your response-time gap.

You can recover
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Illustrative model: relative conversion vs. a sub-5-minute response is stepped (≤5 min = 100%, ≤10 = 60%, ≤30 = 35%, ≤60 = 20%, >60 = 10%) against a 25% base close rate. Treat as directional, not exact.

Calculator FAQ

Why does lead response time matter so much?

Studies of lead response time consistently find that contacting a lead within five minutes makes it many times more likely to qualify than waiting 30 minutes, and the first business to respond usually wins the job. See lead response time.

How is the recoverable revenue calculated?

The model compares the deals you would close responding in under five minutes against your current capture at your stated response time, using a stepped relative-conversion factor and a base close rate. It is illustrative — treat it as directional context.

How can I respond to every lead in under five minutes?

An AI receptionist answers every call in two rings, 24/7, so your effective response time is seconds — for every lead, including after hours and overflow.

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