What is AI SDR?
An AI SDR (sales development representative) is software that automates outbound prospecting: it builds and sends personalized cold-email sequences, manages inbox warmup and deliverability, replies to interested prospects, and books qualified meetings straight onto your calendar — doing the work of a human sales development rep without the headcount.
What does an AI SDR automate?
Targeting and list building, AI-personalized copy per prospect, multi-step sequences with follow-up, deliverability management, reply handling, and meeting booking — the entire top-of-funnel motion that used to require a team of reps.
AI SDR vs. human SDR
A human SDR sends a few dozen personalized emails a day; an AI SDR personalizes at scale across thousands of prospects, never forgets a follow-up, and works around the clock — while your team focuses on closing the meetings it books.
See outbound in action
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Cold Email Outreach
Cold email outreach is the practice of emailing prospects you have no prior relationship with to start a sales conversat…
Email Sequence
An email sequence (or cadence) is a series of automated emails sent to a prospect on a schedule — typically an opener fo…
Email Deliverability
Email deliverability is the measure of whether your emails actually reach recipients’ primary inboxes rather than the sp…
Lead Qualification
Lead qualification is the process of deciding whether an inquiry is a real fit for your business before your team spends…
Questions
AI SDR — FAQ
Does an AI SDR replace human salespeople?
It replaces the repetitive top-of-funnel work — prospecting, sending, follow-up, and booking — so your human closers spend their time in meetings, not in a sequencing tool.
How does an AI SDR avoid the spam folder?
It manages SPF, DKIM, DMARC, inbox warmup, and sending-volume ramp so messages land in the primary inbox.
See how Sol runs outbound email
Book a free 30-minute call to go through your sending domains, your list and what Sol would send for you.
See the Keres AI SDRLast updated · Reviewed by the Keres AI team