What is Email Sequence?
An email sequence (or cadence) is a series of automated emails sent to a prospect on a schedule — typically an opener followed by several spaced follow-ups. Because most replies come from follow-ups rather than the first email, sequences dramatically increase response rates by staying persistent without manual effort.
Why do follow-ups matter?
A single email is easy to miss; a well-spaced sequence keeps you visible without being pushy. An AI SDR personalizes each step and stops the sequence automatically the moment a prospect replies or books.
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AI SDR
An AI SDR (sales development representative) is software that automates outbound prospecting: it builds and sends person…
Cold Email Outreach
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Email deliverability is the measure of whether your emails actually reach recipients’ primary inboxes rather than the sp…
Questions
Email Sequence — FAQ
How many emails should a sequence have?
Most effective B2B sequences run 4–6 touches spaced several days apart, stopping immediately when the prospect responds.
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