What is Front Desk Automation?
Front desk automation uses AI to perform the core tasks of a business's front desk without human staff: answering every call, greeting callers, booking and rescheduling appointments, qualifying and routing leads, answering common questions, collecting intake information, and escalating emergencies. It runs 24/7 and costs a fraction of full-time front desk staffing. How Keres AI handles it: Remi answers, qualifies and books calls in two rings, 24/7, and Found keeps your website and Google profile current, each billed month-to-month.
What does front desk automation replace?
The U.S. Bureau of Labor Statistics puts the national median wage for receptionists and information clerks at $38,010 a year (BLS OEWS, May 2025), before payroll taxes and benefits, for about 40 hours of coverage a week. A person also handles one call at a time and takes vacations. Front desk automation covers routine call handling continuously, including nights, weekends and emergencies, at a predictable monthly cost. It doesn't replace the human judgment calls; it takes the routine calls so staff can handle the ones that need a person. See the staffing cost use case and the staffing savings estimator.
Industries where front desk automation delivers the most value
Any business with high inbound call volume: HVAC and home-services contractors, dental practices, med spas, real estate teams, and law firms. In each case, every missed or delayed call is a revenue leak that automation closes permanently.
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How much is this costing your business?
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Questions
Front Desk Automation — FAQ
Does front desk automation replace human receptionists?
It replaces the routine tasks — answering calls, booking appointments, capturing leads, answering FAQs — and handles them better at scale. Most businesses use it alongside a human team, freeing staff for higher-value work.
What is the ROI of front desk automation?
Use the staffing savings estimator to calculate how much you could save compared to a full-time or part-time front desk hire.
See Front Desk Automation working live
Book a free 30-minute call and hear Remi, Keres AI’s AI receptionist, answer, qualify and book a call.
Automate your front desk with KeresLast updated · Reviewed by the Keres AI team