What is Front Desk Automation?
Front desk automation uses AI to perform the core tasks of a business's front desk without human staff: answering every call, greeting callers, booking and rescheduling appointments, qualifying and routing leads, answering common questions, collecting intake information, and escalating emergencies. It runs 24/7, scales to unlimited simultaneous calls, and costs a fraction of full-time front desk staffing.
What front desk automation replaces
A traditional front desk staff member costs $35,000–$50,000 per year, handles one call at a time, works 40 hours a week, and takes vacations. Front desk automation covers all call-handling tasks continuously — including nights, weekends, call surges, and emergencies — at a predictable flat monthly cost. It doesn't replace the human judgment calls, but it handles everything routine, which is 80% of the volume.
Industries where front desk automation delivers the most value
Any business with high inbound call volume: HVAC and home-services contractors, dental practices, med spas, real estate teams, and law firms. In each case, every missed or delayed call is a revenue leak that automation closes permanently.
See the product behind this concept
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How much is this costing your business?
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Front Desk Automation — FAQ
Does front desk automation replace human receptionists?
It replaces the routine tasks — answering calls, booking appointments, capturing leads, answering FAQs — and handles them better at scale. Most businesses use it alongside a human team, freeing staff for higher-value work.
What is the ROI of front desk automation?
Use the staffing savings estimator to calculate how much you could save compared to a full-time or part-time front desk hire.
See Front Desk Automation working live
Book a free 30-minute demo and watch Keres answer a call, qualify the lead, and book an appointment in under sixty seconds.
Automate your front desk with Keres