What is Lead Scoring?
Lead scoring is a method of ranking prospects by how likely they are to convert, using signals like fit (industry, size, role), intent, and engagement. A higher score means a hotter lead. It lets sales teams prioritize the opportunities most worth their time instead of treating every lead the same.
Scoring inbound and outbound leads
On inbound calls, an AI receptionist captures the fit and urgency signals that feed a score during qualification. On outbound, the AI SDR prioritizes engaged repliers so your closers work the warmest prospects first.
See outbound in action
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Lead Qualification
Lead qualification is the process of deciding whether an inquiry is a real fit for your business before your team spends…
AI SDR
An AI SDR (sales development representative) is software that automates outbound prospecting: it builds and sends person…
Cold Email Outreach
Cold email outreach is the practice of emailing prospects you have no prior relationship with to start a sales conversat…
Questions
Lead Scoring — FAQ
How is lead scoring different from lead qualification?
Qualification decides whether a lead is a fit; scoring ranks qualified leads by how likely and how soon they’ll convert, so you prioritize the best ones.
See how Sol runs outbound email
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Prioritize your best leads