What is Lead Scoring?
Lead scoring is a method of ranking prospects by how likely they are to convert, using signals like fit (industry, size, role), intent, and engagement. A higher score means a hotter lead. It lets sales teams prioritize the opportunities most worth their time instead of treating every lead the same.
Scoring inbound and outbound leads
On inbound calls, an AI receptionist captures the fit and urgency signals that feed a score during qualification. On outbound, the AI SDR prioritizes engaged repliers so your closers work the warmest prospects first.
See outbound in action
Want to see Lead Scoring working in practice?
Keres AI uses this in every call — see how it works for your specific vertical and workflow.
Lead Qualification
Lead qualification is the process of determining whether a prospect is a genuine, ready-to-buy opportunity worth your te…
AI SDR
An AI SDR (sales development representative) is software that automates outbound prospecting: it builds and sends person…
Cold Email Outreach
Cold email outreach is the practice of emailing prospects you have no prior relationship with to start a sales conversat…
Lead Scoring — FAQ
How is lead scoring different from lead qualification?
Qualification decides whether a lead is a fit; scoring ranks qualified leads by how likely and how soon they’ll convert, so you prioritize the best ones.
See Lead Scoring working live
Book a free 30-minute demo and watch Keres answer a call, qualify the lead, and book an appointment in under sixty seconds.
Prioritize your best leads