What is NAP consistency?

1. Pick the canonical version of your name, address and phone, usually as it appears on your Google Business Profile and signage.
2. Find your existing listings, including ones created automatically by data providers or left over from a previous owner or address.
3. Fix the differences: an old phone number, a previous address, a different suite format, or a name with extra keywords added.
4. Merge or remove duplicates, which split reviews and confuse customers.
5. Check again after a move, a new number or a rebrand, because old details can resurface from data providers.

Google says prominence in local results is based partly on information about a business from across the web, such as links, articles and directories, in its guide to local ranking. Conflicting details make that information harder to tie to one business. They also cost calls directly: a customer who finds an old number on one directory reaches a dead line or someone else.

Citations are the listings and mentions themselves; NAP consistency is whether they agree. A structured citation is a directory listing with fields, such as Yelp, Angi or Apple Business Connect. An unstructured citation is a mention in an article, blog or local news story. Both should carry the same name, address and phone.

Fixing listings yourself is free but slow, because each directory has its own login and verification. Listing services charge to push one set of details out and keep it there. In Keres AI’s Found, listings and citations are part of the plan, from $249 a month ($499 for law firms), month-to-month. See pricing.

Found keeps one consistent name, address and phone across Apple, Bing, Yelp, Nextdoor and Angi, plus Avvo and FindLaw for law firms or Healthgrades for practices, matched to your Google Business Profile and website. Found’s AI search visibility add-on extends the same consistency to the details AI assistants read about your business. See Google Business Profile management.