What are missed storm leads costing you?
A hailstorm can generate a season of calls in hours — and the first roofer to answer usually wins the claim. See what an unanswered surge costs you.
Roofing storm-lead loss = storm-season calls × missed-call rate × close rate × average job value. With the default inputs (300 calls in a storm month, a 60% answer rate, a 30% close rate and a $9,000 average job), the estimate is $324,000 for that month. The defaults and close rate are Keres AI assumptions; use your own numbers.
What does a typical example look like?
A roofer that gets 300 calls in a storm month and answers 60% of them misses 120 calls (300 × 40%). If 30% of those callers would have signed, that is 36 lost jobs, and at a $9,000 average job the calculator shows $324,000 for the month. Storm seasons are rarely twelve months long: with three storm months like this one, the season figure would be about $972,000, not the ×12 line.
How is the number calculated?
Missed calls = storm-month calls × (100% − answer rate). Lost jobs = missed calls × close rate. Lost revenue for the month = lost jobs × average job value. Multiply by the number of storm months you actually have for a season figure.
What assumptions are behind the number?
- A 30% close rate from answered storm call to signed job. It is fixed in this calculator; scale the result by (your close rate ÷ 30%) to use your own. Keres AI assumption.
- The default inputs (300 calls, 60% answer rate, $9,000 job) are example values, not industry averages. A repair-heavy business should enter a much lower job value. Keres AI assumption.
- Every missed caller is counted as lost. Some call back, so treat the result as an upper estimate. Keres AI assumption.
- The calculator’s second line multiplies by 12. Use your own number of storm months instead. Keres AI assumption.
What should you do with this number?
- Use your busiest month. Enter calls from your last storm surge, not your yearly average, because surges are when calls are missed.
- Plan surge coverage before the season. Decide who answers when every line is busy, and how inspections get booked on the call.
- Compare the loss with the cost of coverage. See how much an AI receptionist costs and Keres AI pricing.
Questions
Calculator FAQ
How do I estimate storm-season call volume?
Use your call log from the last storm season and enter the busiest month rather than the average, because a surge is when calls are missed. If you are new to an area, start with a conservative number and update it after the first event.
Why shouldn’t I use the yearly figure for roofing?
The calculator multiplies the monthly result by 12, but storm demand is concentrated in a few months. Multiply the monthly figure by the number of storm months you actually have.
How can roofers capture more storm leads?
Make sure every call during a surge is answered and the inspection is booked on the call. Keres AI’s AI receptionist for roofing answers in two rings, 24/7, asks your intake questions about the damage, and texts back calls it couldn’t take within 60 seconds.
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