What is Outbound Sales?
Outbound sales is the practice of proactively reaching out to prospects who haven’t contacted you first — through cold email, calls, or social — to start sales conversations. Unlike inbound (where buyers come to you), outbound lets you target exactly who you want, and an AI SDR scales the email motion and books the meetings.
How does AI scale outbound sales?
An AI SDR runs the outbound engine: building lists, personalizing sequences, managing deliverability, handling replies, and booking meetings — the work that used to require a team of reps.
See outbound in action
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AI SDR
An AI SDR (sales development representative) is software that automates outbound prospecting: it builds and sends person…
Cold Email Outreach
Cold email outreach is the practice of emailing prospects you have no prior relationship with to start a sales conversat…
Email Sequence
An email sequence (or cadence) is a series of automated emails sent to a prospect on a schedule — typically an opener fo…
Reply Rate
Reply rate is the percentage of outbound emails that receive a response — the metric that matters most in cold email, be…
Questions
Outbound Sales — FAQ
What’s the difference between outbound and inbound sales?
Outbound means you reach out to prospects first; inbound means they come to you. Outbound gives you control over targeting, which an AI SDR scales efficiently.
See how Sol runs outbound email
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Scale outbound with AI